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Powerful Marketing Tools for Businesses to Increase your business

What are marketing tools?

Marketing tools are technologies that companies can leverage to promote their products, goods and services. Most businesses use several different types of technologies for different purposes, such as analytics, advertising or even social media marketing. 

It’s essential that you are set up for success when starting or growing your business, and digital marketing software can help you automate and manage many of the time-consuming manual tasks. By doing so, you’re free to focus on the most crucial parts of scaling your business. 

Best marketing tools

MailChimp

MailChimp uses marketing automation to enable you to reach the right person at the right time. By curating a path for each customer, you can have different rules like branching points and delays that deliver relevant messages.

The platform recommends automated emails as opposed to bulk emails, reporting a 93% increase in open rates and a 174% increase in click rates when using this type of marketing tool. MailChimp also provides triggering emails like password recoveries or signup confirmation to assist customers when they need it.

Marketo

Marketo has a full suite of digital marketing solutions aimed to nurture your leads and customers. If your business has a sales team, Marketo is known to increase sales productivity with their inbound and outbound marketing engagements.

This platform allows you to give reps a prioritized list of the highest-scoring leads to more effectively and consistently improve their sales performance. Another benefit of Marketo is that they have over 500 integration partners, so you can avoid connectivity challenges and enrich your data environment.

Social media marketing tools

Buffer

Authentic engagement is key for an effective social media marketing strategy. Platforms such as Buffer let you publish, analyze and engage all in one platform. From a single dashboard, you can plan your content for Instagram, Facebook, Twitter, Pinterest and LinkedIn.

Their platform allows you to work together with your team to plan, preview and schedule your upcoming campaigns. Using Buffer also lets you reply to comments, prioritize important social media conversations, and even get alerted about negative sentiment reactions, so you are always in the know and on top of your social media game.

Hootsuite

Hootsuite empowers its users to connect with their audience by keeping an eye on the latest social conversations and trends. They even let you know when you've been mentioned by brand name, even if a social user did not tag your handle in the post, which is great for staying on top of timely mentions and buzz happening around you.

The platform’s social analytics easily tell you what is working so you can do more of it. By seeing the data for each post you can create better content in the future that your followers and potential customers will love.

Iconosquare

If you're all about making data-driven decisions, Iconosquare will give you peace of mind when it comes to your social media marketing. When promoting content in the form of ads, Iconosquare can integrate with it and provide you with analytics on those paid campaigns. Furthermore, their actionable analytics let you visualize the metrics that are most important to you, such as.

Another great aspect of this program is that there is a multi-profile management ability, which lets you manage multiple brands and companies' accounts in one dashboard. This advanced feature is especially valuable for digital marketing agencies and freelancers working with several clients.

Website analytics and data reporting

Google Analytics

When it comes to analyzing data for your business in one place, Google Analytics has the digital offerings you need. What differentiates this product is that it gives you access to Google's unique insights and machine learning capabilities. Among other things, you’ll be able to set up conversion modeling, run behavior reports and conduct data visualization.

Other platforms by Google that can also be great for making marketing decisions are Google Search Console, used for understanding your site's search traffic, and Google Trends, one of the best web trend tracking tools available in the market.

Kissmetrics

Marketing analytics is the specialty of Kissmetrics. Their online solutions are split between SAAS businesses and e-commerce companies. What sets Kissmetrics apart is that their data is less focused on sessions and is tied to a real person, allowing you to track a user's full customer journey across devices and discover their drop-off points on your site. If you want to know which features on your site are the most valuable, this software will also permit you to do exactly that.

Hubspot CRM

The main goal of HubSpot's CRM is to grow and nurture your database. Their different online products offer professional-looking landing pages that the CRM will automatically enrich and track each contact once a lead is submitted.

Furthermore, their bulk emails can get personalized from the contact data based on your CRM. Once you review the analytics of how they interacted with the campaign, you can track trends and drive more conversions.

Salesforce CRM

From pipeline and opportunity management to marketing automation and help-desk solutions, Salesforce aims to offer the CRM solutions every business needs. Their products and offerings vary and can be customized for different business sizes. For example, it’s been reported that their small business solutions can scale customer growth by 27% and boost customer satisfaction by 42%.

Salesforce CRM lets you keep track of every interaction, the ones that have already happened or need to happen. The software allows you to filter the contacts in your database to find the ideal prospects and decision-makers within a company. By speaking to the right people, you can get more leads.

Website testing

Optimizely

Having a good digital site experience is a top priority for marketers. With this in mind, Optimizely created software that provides the means to run better experiments across both frontend layouts and backend logic.

Their digital marketing tool gives you real-time web testing data so you can make confident adoptions to your business website. A reason to run these types of tests is so you can move and experiment with key parts of your site and optimize for the best performance.

Visual Website Optimizer (VWO)

Visual Website Optimizer is there to empower your online performance with A/B testing experimentation designed for growing your business. They pride themselves on measuring the impact of their tests by aggregating metrics such as leading and lagging indicators that can stop bad experiments early on.

Furthermore, VMO's software is friendly for both technical and non-technical marketers, allowing you to launch new experiments in minutes that combine different modes of experimentation. Once you've got some tests under your belt, manage your experiment pipeline in a centralized place. There, all your co-workers can also get access to the status of the tests.

Advertising programs

AdRoll

Is it your priority to find more customers for your online store? Then this next marketing tool is for you. AdRoll uses sophisticated audience targeting to enable you to identify those most likely to become repeat buyers and gets in front of them with your ads. You can get your message to a specific demographic but also target them based on interests and hobbies.

But that is just the start. AdRoll also lets you target by context and lookalikes. After you get in front of the right audience and bring leads to your site, the platform has other relationship-building software and features available, including rich analytics and email marketing.

Google Keyword Planner

Google Keyword Planner allows you to choose the right keywords to get your Google Ads seen by the most relevant customers. To best research and select your terms, this site will discover new queries by suggesting keywords related to your selected phrase, products or services.

Their research tool also gives you insights into how often certain words are searched and how the searches have changed over time. Lastly, you can get bid estimates from the Keyword Planner to best determine your advertising budget.

Facebook Ads Manager

You don't have to be an expert to start advertising on Facebook. Their simple self-service platform makes your life easier. Because there are more than two billion people on Facebook every month, marketers have a huge audience pool to reach. Even more so, you can serve your ads across Instagram and Facebook's Audience Network and Messenger within the same campaigns across all devices in just a few steps.

Wistia

Video marketing software Wistia, makes it easy for you to find, engage and grow your audience. This platform is known for offering a great viewing experience from anywhere as they provide super-fast high-quality videos. They also have video SEO capabilities that aim to make smarter ads for you on search engines and social media to get more views and grow your business.

Marketers love Wistia because their videos work with marketing automation integrations and heatmap insights. This means that measuring play rates and rich analytics will allow you to better shape your video marketing strategy.

Canva

Canva is an online design and publishing platform with a wide range of features and templates that allow you to design complex things simply. Assets you can easily create or customize include presentations, videos, social media posts, posters, logos, flyers and a lot more.

With the goal of making design accessible to anyone, the platform offers free plans for individuals and small teams. Canva also has enterprise and more advanced options for businesses who need more resources and more sophisticated features to match their content marketing goals.

Search Engine Optimization (SEO) tools

Moz

Moz provides SERP tracking technology, including daily rank tracking, to always be up to date on how you're showing up to users and when. Their intelligence metrics is a feature business owners treasure because it keeps them informed and organized.

From their all-in-one SEO platform to areas for keyword research, local SEO, enterprise SERP and even an API, you’ll be able to find the specific offering you need to achieve your search engine goals.

SEMrush

SEMrush's platform does not just guide marketers with SEO, but also includes a long list of digital capabilities for competitor research, content marketing, PPC and social media marketing in the same place.

Their strength lies in the fact that they can help you uncover millions of national and local keywords, analyze any domain's backlinks, and even run technical SEO audits. Their product is so popular that over 7 million marketing professionals have already used SEMrush, likely because it combines both data and strategy, any marketer’s dream.